Journal

Thinking out loud about design business.

Honest takes on proposals, pricing, and running a studio — from people who've been in the weeds.

Pricing-Airquotes - Airquotes - Proposal Platform for Creative Studios
★ Featured
One price is a yes/no question
Most of the negotiation that follows exists because the client wants to say yes but the only lever visible to them is the number, so they pull it. "Can you do it for less" is often not a comment about your value. It is the only move you left them.
Digital Studios
A
AirQuotes
5 min read
Project-lost-Airquotes - Proposal Platform for Creative Studios
Proposals
The project was lost before it started
The reason studios keep writing vague scope is not laziness. It is that the proposal gets written at the moment of least information, usually late, usually the night before it is due, usually by adapting whichever old document is closest.
AirQuotesJul 19, 20265 mins