Your client decides what they think of the studio before the work starts. Paste your call transcript and send something that reads like the studio you are, within the hour.
None of this appears on a timesheet, gets invoiced, or improves with repetition. It just happens again on the next pitch.
Brand work has short cycles and a low hit rate. Five proposals to win two projects, each one written from scratch, each one unbillable.
They think strategy and identity are the same thing. Half the proposal ends up being education, and you rewrite that education every time.
The call went well. By the time the proposal lands the momentum is gone and someone faster already sent theirs.
This is a complete proposal built in AirQuotes, on the same share link your clients receive. Scroll it, read the deliverable descriptions, look at how the fee sits across the milestones.
Brand identity, five phases, fixed fee across three milestones
A named phase with a defined deliverable is where a revision round ends, where an invoice becomes due, and where a client stops asking for one more option. Without them the engagement is one open stretch of work and every new request looks reasonable. AirQuotes ships a phase structure for every discipline and project type, so the boundaries are in the document before the work starts. And the structure matches the size of the job: a landing page proposal is three phases, a web app is seven.
AirQuotes turns your discovery notes into these phases, with deliverables written so the client sees the thinking as work they are paying for.
Every phase, deliverable and exclusion is editable. The structure is a starting point, not a cage.
The whole thing takes about twenty minutes the first time. Less after that.
The discovery call recording, a client brief, an email thread. Whatever you already have.
Phases, deliverables and fee milestones appear, matched to your discipline. Edit anything before it goes.
A branded web page or a PDF. Signed in the browser. You see when it was opened.
The proposal goes out while the call is still fresh. Speed is a competitive position in brand work and almost nobody is using it.
Written to explain the work to a client who has not bought it before. The scope boundary between strategy and identity is drawn for you.
You know it was opened, when, and how long they spent on the fee page. You follow up on information, not on a guess.
The client signs in the browser. No printing, no scanning, no chasing.
A junior sends the same quality of document you do. The structure does not depend on who is writing at 6pm.
Lead through to signed, updating itself as the proposal moves. Not a spreadsheet you forgot to update.
AirQuotes is in beta and we are looking for a small number of brand and digital studios to use it on live work. Free for the duration of the beta. In return, tell us where the phase structure is wrong for how you actually work.
Join the betaFree during beta. No card. Write your first proposal in twenty minutes.
Start free