Written once, reused in every proposal.
The content library holds your studio’s deliverables, past projects, next steps, terms, assumptions, and design process descriptions, ready to pull into any proposal.
How it works
Write it once
Six library types hold the content that repeats: deliverables, past projects, next steps, terms, assumptions and exclusions, and your design process.
Pull it into a proposal
Each library appears at the step that uses it, so past projects are offered while you are choosing portfolio pieces rather than filed somewhere else.
Or start from a template
Begin from a discipline starter template, or save any finished proposal as a template and start the next similar job from it.
Keep the set in order
Proposals sort into colour-coded folders with search, archive and trash, so the working set stays separate from the record.
Six libraries, one maintained place
The content that repeats across proposals is not the scope. It is the terms, the assumptions, the case studies and the paragraph about how you work. Each of those has its own list and editor.
- Deliverables, held per discipline and per phase
- Past projects, with the imagery and copy each case study needs
- Next steps and terms, so the end of the document is not rewritten each time
- Assumptions and exclusions, which is where most scope disputes actually start
- Deliverables
- Per discipline and phase
- Past projects
- Case studies with imagery
- Next steps
- What happens after signing
- Terms & conditions
- Your standard clauses
- Assumptions & exclusions
- What the fee does not cover
- Design process
- Your methodology, per discipline
Your design process, written by you
The design process block expands one stage per discipline. A studio that has written its own process gets that, everywhere, and drafted text is never mixed into it.
- One process per discipline, so an interior job and a brand job read differently
- Written once in the library and applied to every proposal that uses that discipline
- A partial process is left partial rather than topped up with generated filler
- Editable per proposal when a particular client needs something said differently
- 1UnderstandSite, brief, constraints
- 2ExploreOptions you can react to
- 3ResolveOne direction, developed
- 4DeliverDocumented and handed over
Templates for the jobs you repeat
Studios rarely send one kind of proposal. A starter template covers the common project types, and saving your own turns a proposal that worked into the starting point for the next one like it.
- Starter templates for residential interiors, commercial architecture, boutique branding and more
- Save any proposal as a template, with a name and a description so you can tell them apart
- Duplicate an existing proposal when the next job is a near-copy
- Colour-coded folders, search, archive and trash to keep the list navigable
- Residential Interior
- Starter
- Commercial Architecture
- Starter
- Boutique Branding
- Starter
- Riverside — as sent
- Yours
- Retail fit-out, two options
- Yours
Where reusable copy lives
| What changes | Today | AirQuotes |
|---|---|---|
| Standard terms | In whichever proposal you last got right | One library entry, applied everywhere |
| Case studies | Re-cropped and rewritten per proposal | Held once, selected per job |
| Exclusions | Remembered, or forgotten | A list you pick from |
| Your design process | Retyped, and drifting each time | Written per discipline, applied automatically |
| A repeat project type | Copy the old file and clean it up | A saved template |
| Finding an old proposal | Search the drive by filename | Folders, search, archive and trash |
Scroll the table sideways for the AirQuotes column.
What it does not do
It does not fill itself in
An empty library is an empty library. The value arrives on the third or fourth proposal, once your terms and your process are actually in it.
It does not check your terms
Terms and conditions are stored and reused, not reviewed. Whether they are right for your jurisdiction and your work is a question for a lawyer.
Reuse can go stale
Copy that is reused everywhere stops being read. A case study that no longer represents your work will keep appearing until you take it out.
A template is not a strategy
Starting from the last winning proposal makes the next one faster. It does not make it right for a client the last one was not written for.
Asked before you ask
What are the six library types?
Deliverables, past projects, next steps, terms and conditions, assumptions and exclusions, and design process. Each has its own list and editor, and each appears at the wizard step that uses it.
Are deliverables shared across disciplines?
No. They are held per discipline and per phase, because a deliverable in an architecture design-development phase has nothing to do with one in a brand identity rollout.
What is the difference between a template and a duplicate?
Duplicating copies one proposal so you can edit the copy. Saving as a template creates a reusable starting point with its own name and description, which then appears when you start a new proposal.
What happens to a proposal I delete?
It goes to trash rather than disappearing, and can be restored. Archiving is the other option when you want it out of the working list but kept on the record.
Can I write a different design process per discipline?
Yes, and you should. The design process block expands one stage per discipline in the proposal, so a studio doing both spatial and digital work will want two.
See it on your next proposal.
Beta access is free for two months on the Studio plan. Applications are reviewed manually, and approved studios build their first proposal from their own brief.
Apply for beta →